In this age of digital marketing acceleration, there are so many different types of online platforms, social media sites, review hubs and QnA threads appearing where people are sharing opinions on literally everything. Everyone has a voice now – no matter what your level of knowledge or experience is, you have a chance for your input to be digested in some way, shape or form.
And as with everything else which starts mainly for consumer purposes, businesses will find a way to start manipulating these audiences. And for logical reason. A large sample of directly relevant people who can all be categorised as potential customers. This is a marketer’s dream situation.
Forget old school spray and pray, this is the direct opposite. Ideal customer profile heaven some would say.
Like Quora, Reddit has similar nature of forum based threads and categories where there is no hiding place from what you are attaching yourself to based on your activity.
And this is why there can be room for experimenting as a source of new leads for your business. But can it be sustainable, or more of a quick win where you can analyse your competition and spread a bit of information across a short term period.
Beware Of The Trolls
There are many social media platforms that people use for business, marketing and connecting with influencers as well as customers. Or finding lead generation alternatives.
Many experts believe Facebook is the most effective when it comes to B2B while others have different opinions and they rank other sites on top. In all this, people have forgotten the unsung king and that is Reddit.
Reddit is a social site where people can start threads, upvote, downvote and then posts are ranked on the basis of votes. A moderator runs the communities and the posts are also called subreddits. These subreddits are then viewed and users’ comment, share their views and analyses. This is actually a great site for any business as well as ordinary people who want to learn about something. You will find over 20 million different topics that have been discussed.
In 2018, the Reddit traffic was over 1.52 billion and it speaks about its popularity and success. You can consider it as another Quora platform where experts and anyone respond to your queries. It has been noticed that most of the relevant, specific and exact answers to a topic can be found on either Quora or Reddit. This is what makes it so popular. The quality of users and their experience and then sharing it with others is just exemplary.
Marketing on Reddit and B2B
Another great thing about this platform is the lack of tolerance among the users. Like, they are very strict and follow the strict rules. They hate self-promotion and marketing stuff that boasts about the marketers and is not as good as it should have been. As every user on Reddit is of great experience and talent, the marketers have to be really careful. They have to think out of the box and come up with some genuine ideas to attract the users.
Find a relevant subreddits and share your stuff there. The users will review it and if it is fine, the moderator will accept it. The 1.5 billion people are there and you can expect to attract some huge number of visitors, influencers and relevant people for your business. This can just change your business in a month or two. All you need is to use the best and unique marketing content and material. You will not be disappointed with the users and traffic.
You should also join the conversations going on and contribute with your experience. For example, if someone is asking about the best business practices to look forward to in 2019, you will see some amazing stuff, comments and opinions from the users. This is the quality of content and opinion that makes Reddit really effective for B2B. You should comment and join the conversation.
In between all this, you can message to the relevant people and further interact with them. They will be interested if they are relevant. You can further expand the conversation and get in touch with more people. You will continue to grow and this will improve your business as well as image as a businessperson.